Décaum — Specialist in Polished Concrete, Resin Flooring and Terrazzo
Showcase website in the Building Crafts sector — View site
The project
Décaum specialises in high-end decorative floor coverings: trowelled polished concrete, self-levelling concrete, resin flooring and terrazzo. Based in Saint-Cloud with an appointment-only showroom, the company serves residential and professional clients across Île-de-France.
Xavier Kain developed the showcase website to highlight the artisanal expertise and generate qualified leads from individuals and professionals looking to renovate their floors.
Challenges & objectives
The main challenge was showcasing niche materials like polished concrete and terrazzo by demonstrating their aesthetic potential through high-quality photo galleries. The showroom needed to be presented as a compelling discovery venue driving qualified appointments.
Key features
- Portfolio of completed projects with high-quality photos
- Detailed technique presentation (concrete, resin, terrazzo)
- Showroom presentation and appointment booking
- Online quote request form
- Local SEO for Île-de-France
Results
- Increased visibility in the decorative flooring sector
- Qualified leads from professionals and individuals
- Showroom visits boosted through digital communication
Have a similar project? Contact me to discuss it.