Audit of the existing site
List of pages, URLs and content to transfer, and identification of the pages that bring you traffic.
Xavier Kain is all about attention to detail. This site hides 7 secrets.
Content transferred, URLs redirected, a site that's easier to manage: a new WordPress you run yourself, without starting from scratch on Google.
I migrate sites to WordPress from Drupal, Joomla, Wix, Squarespace or a static site: inventory of existing pages and URLs, content transfer, a redirect plan, then checks after launch. The new site is built separately and the switch happens in one go, so visitors and Google find everything in the right place. Projects run remotely with a single point of contact, and the free quote arrives within 24 hours.
I'm Xavier Kain, a freelance web developer with a marketing degree from HEC. I have been building WordPress websites since 2017: creation, development, migration and maintenance, fully remote.
A successful migration is prepared: inventory of existing pages and URLs, content transfer, redirect plan, then checks after launch. The goal: visitors and Google find everything in the right place.
List of pages, URLs and content to transfer, and identification of the pages that bring you traffic.
Text, images, articles and listings moved to WordPress, manually or by import depending on volume.
Every old URL redirected to its new page, to keep your Google rankings and lose no visitors.
Checks on links, forms and indexing in Google Search Console after the switch.
A failed migration shows a few weeks later: traffic drops, pages not found, forms no longer arriving. Almost always, the cause is something missed during preparation. Here is what I check every time.
Before touching anything, we list every existing page by cross-checking a crawl of the site, Search Console and analytics: pages that get visits, pages that receive links from other sites, downloaded PDF files. Nothing that matters should disappear.
Each old URL is permanently redirected to the closest new page. Redirecting everything to the home page throws away the rankings earned by inner pages. See the article on website redesigns.
Text, images, documents, page titles and descriptions, forms, user accounts where relevant: the transfer depends on what the old platform can export. Whatever cannot be exported is moved by hand, and that is priced in the quote from the start.
New sitemap submitted in Search Console, monitoring of errors and missing pages, checks on forms and analytics: the first weeks are for quickly fixing anything that slipped through. Rankings then take a little time to settle.
Further reading: Migrating from Wix or Squarespace to WordPress · How long it takes to rank on Google · WordPress maintenance
Real projects, live online.
EDITORIAL PORTALInfoMétiersCrafts sector portal rebuilt from scratch: lots of well-organised content, managed by the team.
RECURRING CLIENTEDF MédiateurAnnual report website of the EDF Ombudsman, taken over and restyled for each edition: four editions, from the 2021 to the 2024 reports.
BLOGYespark BlogThe brand's WordPress blog, created in 2021 and maintained until the end of 2024, fed by the marketing team.
EDITORIAL PORTALAbstract VetVeterinary scientific press review: redesign, nearly 500 articles migrated, keyword search, access restricted to registered vets.
“In addition to efficiency and great responsiveness, Xavier is easy to work with and friendly. A trustworthy web partner.”
“Excellent experience with Xavier for the redesign of our website: responsiveness, professionalism and creativity!”
“We called on Xavier for the redesign of a website. His seriousness and availability were essential. We highly recommend him!”
Response within 24h. Free, no-obligation quote.