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Xavier Kain is all about attention to detail. This site hides 7 secrets.

    WordPress websites

    Custom WordPress website development.

    Showcase sites, blogs and institutional websites built with WordPress and Elementor Pro: a custom design, responsive and optimized for search, that your team can then run on its own.

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    WordPress websites · At a glance

    I build custom WordPress websites for small businesses, independent professionals, institutions and web agencies: showcase sites, blogs, institutional websites and editorial portals, built with Elementor Pro or a custom theme. I integrate Figma or Illustrator mockups pixel for pixel, takes care of SEO and performance, then trains the team on the back office. The EDF Ombudsman, VPLP Design and Gabsi Avocats are among my projects. A WordPress landing page starts at €1,200, a simple site of a few pages at €1,500, a fuller showcase site usually costs €2,000 to €2,500, and the free quote arrives within 24 hours.

    • Who it is for:Small businesses, independent professionals, institutions and web agencies
    • What I deliver:Showcase site, blog, institutional website or editorial portal, ready for your team to update
    • Tools:WordPress, Elementor Pro or a custom theme, integration of Figma or Illustrator mockups
    • Indicative budget:Landing page from €1,200, simple site from €1,500, fuller site usually €2,000 to €2,500 (excl. VAT)
    • Timeline:Landing page in a few days, simple site in one week, fuller site in two weeks, online store in three weeks; free quote within 24 hours

    What I deliver.

    A custom design

    A design built around your business and produced with Elementor Pro or a custom theme, rather than a generic template with a few tweaks.

    Your mockups, pixel for pixel

    Your designer or agency supplies Figma or Illustrator mockups: I turn them into a faithful WordPress site, on every screen size.

    Readable on every screen

    Every page is checked on mobile, tablet and desktop, with navigation that works as well with a thumb as with a mouse.

    SEO from the start

    Heading structure, meta tags, clean URLs, internal linking, structured data: technical and on-page SEO are part of the delivery.

    Fast pages

    Optimized images, only the plugins you need, caching: performance is checked against Core Web Vitals.

    A back office you control

    Back-office training so you can edit text, images and pages without depending on a developer.

    Building a WordPress site the right way.

    WordPress can do anything, including a slow, fragile site that is a pain to update. The difference comes down to a few choices made at the start.

    Theme, Elementor Pro or custom theme

    An off-the-shelf theme suits a small showcase site on a tight budget (simple site from €1,500). Elementor Pro allows a custom design while letting the team edit its pages visually. A custom theme makes sense when the site has to follow a very precise brand guide and the team does not need to edit its layouts. The comparison is in the article custom website or template.

    Starting from your mockups

    When an agency or art director has already designed the site, my job is to integrate it faithfully: spacing, typography, hover effects, mobile behavior. That is what the pages Figma and XD to WordPress and WordPress developer for agencies are about.

    SEO and performance

    A WordPress site that ranks well rests on a clear structure (one page per service or topic), careful meta tags, readable URLs and fast pages. I keep plugins to what is needed, optimize images and check Core Web Vitals before launch. For a site in several languages, WPML manages the versions of each page.

    After launch

    A WordPress site needs looking after: core and plugin updates, backups, security. I train your team on the back office at delivery and can then handle maintenance (security updates, backups, monitoring, fixes). If you are moving from Wix or Squarespace, the migration to WordPress is planned to preserve your content and your search rankings.

    Case study
    EDF Group Ombudsman, four editions of an annual report on WordPress

    EDF Group Ombudsman, four editions of an annual report on WordPress.

    The context

    Every year, the EDF Group Ombudsman publishes an activity report, also released as a website, and presents it on a date set well in advance. The WordPress site already existed: each edition needed a new art direction, true to the mockup, readable on mobile and live on the day of the official presentation.

    What I built

    The annual report website, four springs in a row (2021 to 2024 reports): first a complete restyling of the existing site, then a new design every year, integrated in Elementor from the supplied mockups (PSD, then InDesign). The EDF brand shapes are SVG so they stay sharp on every screen.

    Why it matters for your project

    Animated key figures, responsive work down to the iPad, a launch timed to the official presentation of the report: the requirements of a major group. The same method (faithful mockup integration, staging, delivery on the agreed date) applies to a small business website.

    See the project →

    WordPress websites delivered.

    Showcase, institutional and editorial sites, from a Paris-area craftsman to a naval architecture firm.

    Full portfolio

    Frequently asked questions.

    Is WordPress suitable for a professional website?
    Yes, for the vast majority of showcase sites, blogs and institutional websites. Its back office is quick to learn and the site can grow with your business (new pages, blog, several languages, online store). The EDF Ombudsman, VPLP Design and InfoMétiers websites were built on WordPress.
    How much does a WordPress website cost?
    A WordPress landing page starts at €1,200 and a simple site of a few pages at €1,500. A fuller showcase site, with a dedicated design and more pages or features, usually costs €2,000 to €2,500. A WooCommerce store starts at €3,500, details on the e-commerce page. A redesign follows the price of the target site type. The quote is free and arrives within 24 hours. Prices exclude VAT.
    Will I be able to edit my site myself?
    Yes. The site is built so you can change text, images and pages without touching code, and I train you on the back office at delivery. For bigger changes, I remain your point of contact.
    Can you integrate our designer’s or agency’s mockups?
    Yes, it is a large part of my work: Figma, XD, Photoshop or InDesign mockups integrated pixel for pixel, as for the EDF Group Ombudsman or Homa Games. I also work as a WordPress developer for web agencies.
    Will my site rank well?
    Technical and on-page SEO is included: heading structure, meta tags, URLs, internal linking, structured data and loading speed. Rankings then depend on competition and on the content published over time: nobody can guarantee the top spot on Google.
    Do you take over existing WordPress sites?
    Yes: audit, fixes, updates, partial redesign or regular maintenance. The WordPress maintenance and takeover page explains the approach.

    Further reading.

    Let’s talk about your WordPress site.

    Describe your project in a few lines: you get a free, detailed quote within 24 hours, with a single point of contact from start to finish.