A custom design
A design built around your business and produced with Elementor Pro or a custom theme, rather than a generic template with a few tweaks.
Xavier Kain is all about attention to detail. This site hides 7 secrets.
Showcase sites, blogs and institutional websites built with WordPress and Elementor Pro: a custom design, responsive and optimized for search, that your team can then run on its own.
I build custom WordPress websites for small businesses, independent professionals, institutions and web agencies: showcase sites, blogs, institutional websites and editorial portals, built with Elementor Pro or a custom theme. I integrate Figma or Illustrator mockups pixel for pixel, takes care of SEO and performance, then trains the team on the back office. The EDF Ombudsman, VPLP Design and Gabsi Avocats are among my projects. A WordPress landing page starts at €1,200, a simple site of a few pages at €1,500, a fuller showcase site usually costs €2,000 to €2,500, and the free quote arrives within 24 hours.
A design built around your business and produced with Elementor Pro or a custom theme, rather than a generic template with a few tweaks.
Your designer or agency supplies Figma or Illustrator mockups: I turn them into a faithful WordPress site, on every screen size.
Every page is checked on mobile, tablet and desktop, with navigation that works as well with a thumb as with a mouse.
Heading structure, meta tags, clean URLs, internal linking, structured data: technical and on-page SEO are part of the delivery.
Optimized images, only the plugins you need, caching: performance is checked against Core Web Vitals.
Back-office training so you can edit text, images and pages without depending on a developer.
WordPress can do anything, including a slow, fragile site that is a pain to update. The difference comes down to a few choices made at the start.
An off-the-shelf theme suits a small showcase site on a tight budget (simple site from €1,500). Elementor Pro allows a custom design while letting the team edit its pages visually. A custom theme makes sense when the site has to follow a very precise brand guide and the team does not need to edit its layouts. The comparison is in the article custom website or template.
When an agency or art director has already designed the site, my job is to integrate it faithfully: spacing, typography, hover effects, mobile behavior. That is what the pages Figma and XD to WordPress and WordPress developer for agencies are about.
A WordPress site that ranks well rests on a clear structure (one page per service or topic), careful meta tags, readable URLs and fast pages. I keep plugins to what is needed, optimize images and check Core Web Vitals before launch. For a site in several languages, WPML manages the versions of each page.
A WordPress site needs looking after: core and plugin updates, backups, security. I train your team on the back office at delivery and can then handle maintenance (security updates, backups, monitoring, fixes). If you are moving from Wix or Squarespace, the migration to WordPress is planned to preserve your content and your search rankings.
Further reading: How much does a website cost · Figma to WordPress: what to prepare · Choosing a CMS: WordPress, headless or custom
Every year, the EDF Group Ombudsman publishes an activity report, also released as a website, and presents it on a date set well in advance. The WordPress site already existed: each edition needed a new art direction, true to the mockup, readable on mobile and live on the day of the official presentation.
The annual report website, four springs in a row (2021 to 2024 reports): first a complete restyling of the existing site, then a new design every year, integrated in Elementor from the supplied mockups (PSD, then InDesign). The EDF brand shapes are SVG so they stay sharp on every screen.
Animated key figures, responsive work down to the iPad, a launch timed to the official presentation of the report: the requirements of a major group. The same method (faithful mockup integration, staging, delivery on the agreed date) applies to a small business website.
Showcase, institutional and editorial sites, from a Paris-area craftsman to a naval architecture firm.
SHOWCASE SITEVPLP DesignParis naval architecture firm: maintenance taken over in 2022, then a complete technical rebuild of the bilingual site in 2024, without changing how it looks.
SHOWCASE SITEGabsi AvocatsParis law firm: an amicable divorce started online, with packages sold through WooCommerce and card payment.
SHOWCASE SITEDécaumPolished concrete, resin flooring and terrazzo specialist in the Paris region: a site built around its projects and quote requests.
SHOWCASE SITEIXbatPublisher of an ERP for construction: redesign in Elementor from Figma mockups, close to 40 pages by trade, job role and module.
FIGMA INTEGRATIONHoma GamesParis mobile game publisher: supplied Figma mockups integrated with WordPress and Elementor, and the blog moved over from an old multisite.
EDITORIAL PORTALInfoMétiers (ISM)The Institut Supérieur des Métiers portal on skilled trades: studies, barometers and publications made easier to read.
EDITORIAL SITEFamily & CoConsultancy for family businesses: site built in 2020, rebuilt in Elementor in 2023, with filterable resources and a podcast page.
SHOWCASE SITESafety LineSoftware publisher for airlines and airports: site redesign from its team’s mockups, product pages and research projects.
Describe your project in a few lines: you get a free, detailed quote within 24 hours, with a single point of contact from start to finish.