IXbat — Specialised ERP Software for Construction Companies
Showcase website in the Construction Software sector — View site
The project
IXbat is a software publisher specialising in ERP solutions for building and civil engineering companies. Their all-in-one solution covers estimation, quotes, invoicing, site tracking, accounting and HR in an intuitive interface.
Xavier Kain developed the showcase website to help IXbat effectively present their solution to SME directors in the construction sector and generate qualified leads.
Challenges & objectives
The main positioning challenge was differentiating in a competitive construction ERP market by highlighting IXbat's exclusive sector specialisation. Lead generation through free software demonstrations was the primary conversion objective.
Key features
- ERP solution feature showcase for construction
- Free demonstration request
- Construction SME client case studies
- Feature presentation by business process
- SEO for construction ERP queries
Results
- Increased qualified leads from construction SME directors
- Improved visibility on construction software queries
- Differentiated positioning versus generic ERP competitors
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