MedCom — Specialist Publisher of Veterinary Medicine Textbooks
E-commerce in the Veterinary Publishing sector — View site
The project
MedCom is a Parisian publisher specialising in high-quality veterinary medicine textbooks. From foundational anatomy to advanced clinical practice, MedCom publishes reference works used in veterinary schools and by practitioners throughout France and the French-speaking world.
Xavier Kain developed the e-commerce site to allow MedCom to sell its publications directly online, with a catalogue that clearly presents each book's content, level and target audience.
Challenges & objectives
The main challenge was creating a professional catalogue that highlights the quality and specificity of each textbook for a demanding audience of veterinary students and practitioners. The site needed to clearly differentiate itself from generic book retailers by emphasising specialisation and editorial quality.
Key features
- E-commerce catalogue of veterinary medicine books
- Detailed book sheets with contents and level
- Secure online payment
- Dedicated section for veterinary schools
- Professional contact for bulk orders
Results
- Direct online sales channel established for the publisher
- Improved visibility for veterinary medicine textbooks
- Growing student and practitioner customer base
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