It's the first question every client asks. And rightly so: a website is an investment, and you need to know what to expect. After more than 200 projects delivered for SMEs, medical practices, law firms and startups, here are the real market prices for 2026 — no smoke and mirrors.
Price table by website type
Here is a summary drawn from my 200+ delivered projects (2019–2026):
| Website type | Min price | Median price | Max price |
|---|---|---|---|
| Template brochure site | €800 | €2,500 | €5,000 |
| Custom brochure site | €3,000 | €6,000 | €15,000 |
| WooCommerce e-commerce | €2,500 | €8,000 | €25,000 |
| Web application / SaaS | €15,000 | €40,000 | €150,000 |
| PWA | €4,000 | €10,000 | €20,000 |
Data from 200+ delivered projects (2019–2026)
Brochure site (5 to 15 pages)
The classic: showcase your business, services, and portfolio. This is the most common need for independentrs, micro-businesses and SMEs. Before choosing, read our comparison custom website vs template to make the right call.
- Customised WordPress template: €1,500 — €3,000
- Custom WordPress (bespoke theme): €3,000 — €6,000
- Static HTML/CSS site (high performance): €2,000 — €5,000
Number of pages, design complexity, animations, contact form, Google Maps integration, a blog…
E-commerce website
Selling online is much more than adding a "buy" button to a brochure site. You need to manage stock, payments, shipping, transactional emails, tax compliance… Unsure between WooCommerce and Shopify? Check our WooCommerce vs Shopify comparison.
- WooCommerce (< 100 products): €3,000 — €6,000
- Advanced WooCommerce (subscriptions, marketplace): €6,000 — €15,000
- Custom Shopify: €2,000 — €8,000
Custom web application
Dashboards, internal tools, SaaS platforms, PWAs… This is software development territory. To learn more about PWAs, see our guide to Progressive Web Apps.
- Simple application (CRUD, dashboard): €5,000 — €15,000
- Complex application (multi-user, APIs): €15,000 — €50,000
- PWA (Progressive Web App): €4,000 — €12,000
What really affects the price
For the same type of site, price gaps can be substantial. Here are the 5 levers that explain these differences:
- Number of pages and custom features: every additional page, every specific module (online booking, client portal, configurator) adds development time.
- CRM / ERP integration level: connecting your site to Salesforce, HubSpot, SAP or an in-house ERP multiplies complexity — and the bill.
- Developer profile: a junior developer charges €300–400/day, a senior €700–900/day, an agency €1,000–1,500/day. Price typically reflects quality and accountability.
- Tight deadlines: need a site in 3 weeks instead of 2 months? Budget an extra +20 to +30%.
- Maintenance included or not: a maintenance package in the initial quote avoids nasty surprises — but increases the apparent project cost.
Medical practice, Lyon — 7 pages + online appointment booking + SEO blog → €10,100 delivered in 6 weeks. Result 8 months later: +340% organic traffic, 28% of new patients come via the website.
Hidden costs to budget for
The website price is just the start. Here's what else you need to budget for:
- Hosting: €50 — €300 / year
- Domain name: €10 — €50 / year
- Maintenance and updates: €80 to €250/month depending on criticality
- SSL (HTTPS): free via Let's Encrypt with any serious host — refuse any provider who charges for it
- Professional email: €5 — €10 / month / mailbox
- Editorial SEO: €300 to €800/month for a serious content SEO strategy
How to choose the right developer?
- Verified portfolio: ask for the URLs of completed sites
- Client reviews: check on Malt, Google, LinkedIn
- Detailed quote: beware of one-line quotes
- Code ownership: you must own your website
- Post-delivery support: what happens if something breaks?
- Sector experience: for regulated professions (lawyers, healthcare professionals), prefer a developer who understands your industry constraints
My approach
I work on a fixed-fee basis with a detailed quote broken down step by step. No surprises. The client knows exactly what's included, the timelines, and the available options. And above all: I hand over the source code and full access. Your site belongs to you. Browse my portfolio to see concrete examples of delivered projects.
Frequently asked questions
Can you build a website for under €500?
Yes, with Wix or Squarespace. But you get generic URLs, very limited SEO, and a look that doesn't project professionalism in B2B. For a serious business, it's a false economy — you'll end up paying a professional 12 months later anyway.
Does the website price include SEO?
Technical SEO is included in any serious engagement. Content creation and link building are separate services: €300 to €800/month.
Should I budget for website maintenance?
Yes. Budget €80 to €250/month: updates, backups, security monitoring. A WordPress site without maintenance becomes a security risk within 18 months.
How long does it take to build a website?
Brochure site: 3 to 6 weeks. E-commerce: 6 to 12 weeks. Web application: 3 to 9 months. Any promise of a "site in 48 hours" should raise a red flag.
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