Family & Co — Consulting Firm for Family Businesses
Showcase website in the Family Business sector — View site
The project
Family & Co is a consulting firm dedicated to family businesses, offering strategic support on governance, transmission and communication. The firm also organises the Family & Business Forum, a reference event for family entrepreneurship.
Xavier Kain developed the website to help Family & Co reach family business executives while highlighting educational resources: podcast, videos and articles on family governance.
Challenges & objectives
The main challenge was creating a rich content hub allowing visitors to progressively discover Family & Co's offering. Managing large editorial content volumes (podcast episodes, articles, Forum videos) required solid, scalable architecture.
Key features
- Content hub with podcast, videos and articles
- Family & Business Forum presentation
- Consulting services and approach
- Newsletter and community management
- SEO for family business content
Results
- Positioned as intellectual reference for family businesses in France
- Growing podcast and newsletter audience
- Increased Forum registrations
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