SA Masterclass: Redesign Mockup for a Pro Kiteboarder and Coach.

SA Masterclass is the coaching business of Steven Akkersdijk, a professional kiteboarder and coach: private lessons, progression camps abroad and video tutorials. I worked on the redesign of his website and designed this interactive homepage mockup. The site was not rebuilt in the end, but the mockup shows the direction I proposed.

The idea: a website that feels like high-level kiteboarding. A poster-style identity in yellow and black, with large condensed headlines and action photos, instead of a generic coaching site.

• A "Ride Bigger" hero with two calls to action: join a camp or book coaching
• A credibility banner: years of riding, Red Bull King of the Air, sponsors
• The two offers, one-to-one coaching (with its starting price) and camps (Egypt, Brazil)
• The coaching method in three points, including live feedback through an in-helmet headset on the water
• The year's camp calendar, with the status of each session (completed, fully booked, open, waitlist)
• The latest YouTube videos, the sponsors and the newsletter sign-up

The page is built for a short journey: understand who Steven is, choose between coaching and a camp, then book. The calendar shows availability directly, to avoid back-and-forth messages about dates. The videos act as proof of the teaching before booking.