Wizaplace

The Project

Creation of the showcase website for Wizaplace, a French publisher of B2B marketplace solutions. Wizaplace offers a SaaS platform enabling businesses to create and manage their own marketplace within weeks. Positioned in a fast-growing market, the company needed a website commensurate with the ambition of its solution: professional, compelling and B2B conversion-oriented.

As a web development expert, I designed a showcase site that presents Wizaplace's value proposition clearly and impactfully. The site details the platform's features, concrete use cases (B2B marketplace, B2C marketplace, service marketplace) and testimonials from clients who successfully launched their marketplace with the solution. Every page was designed to guide visitors towards requesting a demonstration.

Challenges & Objectives

The main challenge was to design a showcase site that speaks to two distinct audiences: technical decision-makers (CTOs, IT directors) interested in the platform's architecture and features, and business decision-makers (CEOs, commercial directors) focused on return on investment and time-to-market. Content therefore needed to be both technical and business-oriented, without ever losing clarity.

Feature pages needed to be sufficiently detailed to answer prospects' questions during the comparison phase with competing solutions. Client case studies were a major conversion driver, concretely demonstrating the results achieved by companies that chose Wizaplace. Optimising the conversion funnel towards demonstration requests was at the heart of the site's strategy.

Key Features

• Comprehensive presentation of the marketplace solution
• Detailed feature pages by use case
• Client case studies and testimonials
• Professional and modern B2B design
• Conversion funnel optimised towards demo requests
• Resources section (white papers, webinars, articles)
• Responsive design for consultation on all devices
• SEO optimisation for B2B marketplace queries

Results

The Wizaplace showcase website has contributed to reinforcing the company's positioning as a reference player in marketplace solutions in France. The clear and structured presentation of features facilitates commercial work by answering prospects' frequent questions before even the first contact. Client case studies and testimonials serve as powerful sales arguments that accelerate the B2B decision cycle. The optimised conversion funnel generates a regular flow of qualified demonstration requests.

Technologies Used

The site was developed on WordPress with the Divi theme for flexible layout and professional design. WordPress provides intuitive administration allowing the Wizaplace marketing team to regularly publish new case studies, resources and news. Divi enables the creation of bespoke landing pages with consistent design and strategically positioned conversion elements.

Do you have a B2B showcase website project for a SaaS solution? Contact me to discuss it.