Yocuda

The Project

Development of the multilingual showcase website for Yocuda, an innovative electronic ticketing (e-ticket) solution designed for large retailers. Yocuda allows merchants to replace paper receipts with digital receipts sent directly by email to customers, contributing to the digitalisation of the purchasing journey and reducing environmental impact. The solution targets an international market, requiring a site available in multiple languages.

As a web development expert, I created a professional and compelling digital showcase, translated into several languages via WPML, to clearly and impactfully present the SaaS platform's features. Each language version was carefully adapted to the cultural and commercial specificities of each target market, going well beyond a simple literal translation.

Challenges & Objectives

The main challenge lay in the multilingual management of the site, which needed to be perfectly translated and adapted for each target market (France, United Kingdom, Germany, Spain). The product presentation had to speak to two distinct audiences: IT decision-makers interested in technical integration and data security, and retail marketing directors focused on customer experience and the CRM opportunities enabled by digital receipts.

Demonstration request forms were a key conversion element, requiring particular attention to user experience and the conversion journey. The site also needed to highlight the environmental benefits of receipt digitalisation, an increasingly decisive argument in B2B purchasing decisions, particularly in the context of the French anti-waste legislation.

Key Features

• Full multilingual website with WPML (FR, EN, DE, ES)
• Detailed presentation of the e-ticket SaaS solution
• Clean and professional design adapted to B2B retail
• Detailed feature pages by target audience
• Optimised demonstration request forms
• Environmental benefits and regulatory compliance section
• Responsive design for consultation on all devices
• Multilingual SEO optimisation by target market

Results

The multilingual website has allowed Yocuda to develop its visibility across several European markets simultaneously. The clear and professional presentation of the e-ticket solution facilitates commercial exchanges with large retail chains. Optimised demonstration forms generate a regular flow of qualified leads across each target market. The environmental argument highlighted on the site proves to be a powerful conversion driver with retailers engaged in a CSR approach.

Technologies Used

The site was developed on WordPress with Elementor for design and WPML for multilingual management. WordPress provides the flexibility needed to manage rich editorial content in multiple languages. Elementor enables the creation of customised landing pages for each market. WPML ensures professional translation and consistent content management across the different language versions of the site.

Do you have a multilingual showcase website project? Contact me to discuss it.