InfoMétiers (ISM) — Reference Portal on Crafts and the Proximity Economy
Information portal in the Education/Training sector — View site
The project
The Institut Supérieur des Métiers (ISM) has been for 30 years the reference study and training centre on the proximity economy, crafts and liberal professions. Its platform infometiers.org is an essential resource for entrepreneurs, researchers and decision-makers seeking to understand French crafts sector dynamics.
Xavier Kain modernised this information portal while preserving its institutional positioning, making it more accessible and effective for distributing ISM's regular studies and publications.
Challenges & objectives
The main challenge was highlighting large editorial content volumes (studies, barometers, articles) in a clear, hierarchical architecture reflecting ISM's academic credibility while allowing autonomous content management by the editorial team.
Key features
- Information portal with studies, barometers and articles
- Content taxonomy by sector and theme
- Regular statistical publications
- Newsletter for subscribers
- Intuitive WordPress back-office
- SEO for craft queries
Results
- Modernised portal with improved readability
- Increased organic traffic on craft queries
- Editorial team autonomy in content management
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