Les Philogynes — Psychology Practice Specialised in Social Development
Showcase website in the Health/Psychology sector — View site
The project
Les Philogynes is a psychology practice offering individual coaching sessions to help people develop their social intelligence, self-confidence and interpersonal skills. Founded by Léo, a psychologist with a degree from the University of Paris Descartes, the practice uses evidence-based cognitive-behavioural approaches.
Xavier Kain designed the showcase website to highlight the founder's expertise and facilitate contact with potential clients.
Challenges & objectives
The main challenge was building a professional and reassuring brand image for a practice offering atypical services. The site needed to clearly distinguish the scientific and therapeutic approach from any commercial connotation, highlighting academic qualifications and clinical experience.
Key features
- Showcase presenting the practice and psychologist
- Detailed service and approach description
- Academic qualifications and experience
- Online appointment booking
- FAQ and informational content
- SEO on personal development queries
Results
- Qualified online consultation requests
- Professional and reassuring image established
- Improved SEO visibility on social psychology queries
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